UX Design
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Visual Design
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UX Design - Visual Design -
I design Effective & aesthetic products
Veteran Bartender / Action Sports Freak / Self-Starter
After 8+ years of working in customer experience, I understand how to communicate and address user needs to deliver a tailored product experience. I rely on user feedback, research, and my own intuition throughout the design process. Inspired by classic surf and skate brands, I am currently the creative director for an emerging wake surf company, Söl Surf Co.
Recent Work
Innovating a Solution for Tip Based Income Workers
Mobile fintech product aimed at allowing bartenders to track, verify, and report their income easily.
Launching Michigan’s Premier Wake Surf Academy
From conception to operation, I led the creative front of establishing Sol Surf Co’s brand imagery, mission, and digital presence, leading to licensed brand deals and economic growth.
Bringing a Retail Clothing Brand into Ecommerce
Adapting a traditional clothing brand into the 21st century with modern branding, a minimalistic web design aesthetic, and user-first design decisions.
Rethinking Mobile Airline Booking & vacation discovery
Helping users feel less apprehensive about booking airfare and instead inspire confidence and excitement.
Designing a Group-Listening Experience in Spotify
Navigated Spotify’s design system to identify where users were lacking control, and added a feature that gave users more power to listen to music with their peers.
empowering customers to protect their auto investment
Transformed a bleak mobile automotive service provider’s web experience into a digital powerhouse in the Greater Phoenix Area.
A UX-Driven Website Redesign for Enhanced Customer Experience
Modernizing the online presence of Tiki Republic through a user-centric approach, boosting SEO and streamlining customer engagement for custom tiki bar orders.
designing a Shopify storefront for a moto adventure brand
Utilizing Shopify’s platform to establish storefront for vintage adventure brand. Spearheaded brand identity through logo, merchandise, and web design.
