UX Design
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Visual Design
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UX Design - Visual Design -
I design Effective & aesthetic products
Veteran Bartender / Action Sports Freak / Self-Starter
After 8+ years of working in customer experience, I understand how to communicate and address user needs to deliver a tailored product experience. I rely on user feedback, research, and my own intuition throughout the design process. Inspired by classic surf and skate brands, I am currently the creative director for an emerging wake surf company, Söl Surf Co.
Recent Work
Innovating a Solution for Tip Based Income Workers
Mobile fintech product aimed at allowing bartenders to track, verify, and report their income easily.
designing a Shopify storefront for a moto adventure brand
Utilizing Shopify’s platform to establish storefront for vintage adventure brand. Spearheaded brand identity through logo, merchandise, and web design.
A UX-Driven Website Redesign for Enhanced Customer Experience
Modernizing the online presence of Tiki Republic through a user-centric approach, boosting SEO and streamlining customer engagement for custom tiki bar orders.
Launching Michigan’s Premier Wake Surf Academy
From conception to operation, I led the creative front of establishing Sol Surf Co’s brand imagery, mission, and digital presence, leading to licensed brand deals and economic growth.
Bringing a Retail Clothing Brand into Ecommerce
Adapting a traditional clothing brand into the 21st century with modern branding, a minimalistic web design aesthetic, and user-first design decisions.
Rethinking Mobile Airline Booking & vacation discovery
Helping users feel less apprehensive about booking airfare and instead inspire confidence and excitement.
Designing a Group-Listening Experience in Spotify
Navigated Spotify’s design system to identify where users were lacking control, and added a feature that gave users more power to listen to music with their peers.
empowering customers to protect their auto investment
Transformed a bleak mobile automotive service provider’s web experience into a digital powerhouse in the Greater Phoenix Area.
